A visual identity created for a pop up exhibition, the Weird Pizza Club, held in the MoFAD Museum, NYC. This concept was created based upon the insight that in Sweden, a popular pizza topping is curried banana! The temporary exhibition celebrates the weird and wonderful pizza topping combinations around the world. Approximately 350 slices of pizza are eaten each second in the U.S. which suggests this exhibition would be very popular.
The identity is vibrant and exciting, using a colour palette inspired by the pizza toppings. Bold typography is used throughout to catch attention from the public and visitors once inside.
